Codie Sanchez posted something that I haven't been able to stop thinking about.
638,000 views and counting, and she's right.
Most companies are doing AI completely wrong. Why? It’s simple. No one owns the implementation.
Without someone driving it, AI is just a Lamborghini without gas. This lack of internal ownership, however, is a massive opportunity for companies today.
Why Every Company Needs One
The AI transformation hire isn't a developer. They're not building your product. They're not your IT department.
They're the person that hops on a sales call and sees that your team is manually copy-pasting lead data into three different tools. They're the one who reviews your onboarding process and sees four steps that could be automated into one.
They exist cross-functionally. They analyze your Sales, Ops, HR, Finance, and Marketing teams to find inefficiencies that can be fixed and don’t require a human.
Their ROI isn't theoretical, as it shows up in hours recovered, errors eliminated, and headcount that doesn't need to be added because the workflow got more efficient. This person pays for themselves fast — usually faster than any other hire you'll make this year.
Where Can I Find One?
They're probably not on LinkedIn with the title "AI Transformation Hire." That job description doesn't exist yet at most companies. For context, this is like finding a social media specialist in 2007. You need to go to where they live.
Look on X, YouTube, TikTok, Threads or Instagram, as these are the channels where people tend to build in public. I’ve personally found and connected with a ton of these people from around the world that are building cool things on Threads.
Search "build in public," "AI workflows," "Claude," "n8n," “Indie Hacking”. Find the people who are shipping things on weekends because they find it interesting. They're posting what they built. They're showing their work.
The best ones aren't looking for a title. They're looking for a real problem to solve and the autonomy to solve it.
When you find someone building and shipping, don't send a job description or ask for their CV. Send them a simple DM. "I see you like to build. Thoughts on joining my company to do the same?."
How do I know I’ve Found The Right One?
Don't quiz them on the latest AI tools. Ask them what they're currently building.
You're looking for someone who thinks in systems. You want the person who can not only spot a broken process, but automatically starts designing a solution.
If they make it through an initial conversation, try this three-part interview process:
Video Proof — send me a 2 min video of you me something you built and why you built it
Trial Problem — send them a sample problem to solve within 48 hours
Final Video Call – solve a problem in real-team and explain out loud their approach
You’re looking for someone that asks good questions and moves forward even with ambiguous directions. Speed and communication are killer traits for an AI Transformation Hire.
How Do I Best Leverage Them In My Company?
Here's where most companies drop the ball.
They hire the right person and immediately do the wrong thing by tying them to one department. Don’t do this.
The entire value of this hire is their ability to move across the whole business. Tether them to one team and you've just hired an expensive assistant. Give them access to every department, a mandate to audit and ship, and protect their time, so they avoid meetings that have nothing to do with their work.
Let them run. Then measure what changed.
If the ROI isn’t evident after they’ve shipped a couple projects, address this accordingly.
Be A Different Company Than The Rest
Most companies think they’re “AI forward”, because they pay $20 a month for each employee to have ChatGPT premium or they’re using Microsoft Copilot. If you’re a business owner, you know you have to be different from the rest to get ahead.
And, right now, the barrier to find this person for your company has never been lower. Get on X, YouTube, TikTok or Instagram, and find them.
They’re building and shipping right now, so find them and DM.
How To Become One
This role is going to be one of the most in-demand positions over the next three years.
Here's how to position yourself for it today:
Build something real. Not a portfolio. Not a certification. An actual working thing — an automation, a workflow, a tool someone uses. Proof of work is the whole game today.
Do this: find a local business that's still manually sending appointment reminders by text and build them a simple automated follow-up sequence using Make.com and Twilio. It’ll take you a weekend and save them hours every week. Now you have a case study.
Learn to audit, not just use. Tools are easy to learn. The skill is walking into a business and spotting where the friction exists.
Do this: shadow someone in a job completely different from yours for one day — a sales rep, an office manager, a customer support agent. Write down every task they do more than once. Circle anything that a human shouldn't have to do manually. That list is your roadmap. Practice this everywhere — in your current job, for friends with businesses, for free if you have to. There are inefficiencies all around us. Seeing them is a skill unto itself.
Go wide on purpose. The best candidates for this role aren't deep specialists. They understand sales enough to spot bad processes. They understand HR enough to see what's manual.
Do this: pick one department you know nothing about — say, accounts receivable — and spend two weeks learning how it works, what tools it uses, and where AI is already being applied. Then do it again with another department. Deliberately learn across functions until you can have a credible 20-minute conversation about almost any part of a business.
Document and publish your wins. Every time you automate something or save meaningful time, write it up. Post it. Build the public record of what you can do. It doesn't have to be polished.
Example: "I just cut our weekly reporting process from 3 hours to 15 minutes using a Claude workflow and a Google Sheet. Here's exactly how I did it." That post will reach the right people faster than any resume ever will.
Communicate what you do. Most people who could do this job don't have a clear label for it. They call themselves "tech-savvy" or "good with AI" and leave it there. That's not enough. Call yourself an AI operator. A systems builder. An AI Transformation Hire.
Do this: Pick a phrase and put it in your bio, in how you introduce yourself, in how you talk about your work. The right person needs to be able to find you and immediately understand your value in one sentence. Make that sentence easy for them.
Become One Today
The barrier to becoming this person has never been lower. The demand for this person has never been higher.
Most companies don't even know they need one yet.
This gap is the opportunity.
Don’t waste it.
Are you looking to bring someone like this into your company? Or, are you looking to become an AI Transformation Professional?
Leave a comment below either way and I’ll reply.
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If you’re looking to find time on my calendar to explore whether I could be your company’s AI Transformation Hire, please click here.
Jarrett | getjarrett.com